Digital Marketing Agency London

Small business advertising starts from as little as £500 - £1,000/month per channel and includes campaign setup & management. You have to include a marketing budget, which should be a min. of £10 - £20/day however, it will largely depend on your strategy, as brand awareness campaigns cost much less than lead generation ads.

If you are an eCommerce store and planning to promote your shop products in the UK, the budget should be £1,000 - £3,000/month. The cost will depend on whether you're using influencer partnerships, paid media or a full launch campaign across multiple channels.

Social media ads in the UK average £0.30 - £2.50 per click, with minimum budgets typically starting around £300- £500/month per platform for meaningful results. CPM (cost per 1,000 impressions) ranges from £4 to £10+ depending on the audience.

Marketing can be costly because it involves strategic planning, creative production, paid media, ongoing optimisation, and analytics. Effective marketing is an investment since you expect a return on your investment "ROI", driving measurable business growth.

1.) SEO - search engine optimization - focuses on driving free, organic traffic from search engines by optimising your website’s content, structure and backlinks. It’s a long-term strategy that improves visibility in unpaid search results (like Google rankings).

2.) SEM - search engine marketing- refers to paid advertising on search engines eg, Google, Yahoo, Bing. You bid on keywords so your website appears at the top of search results with a sponsored label.